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We conducted a focus group about clinical trial participation, and those attending talked about the difficulty of getting their loved one with AD into the car to travel to the doctor. Could some clinical trials be designed to use a home visit method? I think this would remove a very big barrier to people whose AD is more advanced.
Facebook advertising has been used very effectively by our small biotech company, Tetra Discovery Partners, to recruit healthy elderly volunteers to test a memory drug. Older adults are among the fastest growing users of Facebook, and they click at a higher rate than young people. An advertising campaign with genuine and compassionate messaging will fill the funnel with interested families. (Cliched stock photos and ...more »